Agnes Amarfio
Marketing | Event Coordination | Social Media
I am a passionate marketer with experience in event coordination and analytics. I thrive in environments where adaptability, teamwork, and time-sensitivity are key. A keen crisis manager and globe-trotting storyteller with an unquenchable thirst for knowledge, I incorporate color, creativity, and innovation in my daily work by staying ahead of emerging trends and technologies.
experience
As the Email Marketing Coordinator at AIFS, I played a key role in crafting and executing email campaigns across all divisions, contributing to a 13% increase in signups for January term programs in the College division. My targeted messaging strategy led to the highest open rates in company history for the College division and record participation in the Au Pair division's photo campaign. I also ensured email designs were optimized for accessibility and mobile-friendliness, and helped plan major events, including the company’s 60th anniversary celebration with over 500 attendees.
As a Digital Marketing Associate at Chubb Corp, I contributed to the website revamp by developing fresh articles and introducing modern design ideas, which led to a 16% increase in visitors with visual impairments. Leveraging Google Analytics, I generated detailed reports and actionable insights, optimizing campaigns for major sponsors like the U.S. Open and Australian Open. This data-driven approach boosted web traffic from individuals aged 25-35 by 5% during the U.S. Open and 8% during the Australian Open.
"As the sole Grant and Events Coordinator for Pace University's Lienhard School of Nursing's prestigious HRSA Grant, I was the primary liaison between students, professors, hospitals, and event vendors. I successfully planned and executed multiple grant-related events, increasing student attendance by 95% through tailored programming. My role also involved streamlining the grant approval process, boosting minority representation by 50%, and improving student satisfaction by 30% by securing ideal hospital placements for medical rotations across New York City.
The Museum of Ice Creams focuses on aesthetics and transporting guests to a world where childhood never ends. As a guest experience lead, I focused on guiding guests through the immersion, taking part in planning and hosting private events, and gathering client feedback.
Video Editing and Production
In addition to marketing and event coordination, I have experience in photograph and video editing. Take a look at a few of my self made videos from some of my travels.
